Client Overview: Tropical Ave Band
Tropical Ave Band and I joined forces to resolve critical issues with their online presence. Their website was slow, confusing for users, and lacked clear calls to action, resulting in low engagement, minimal web traffic, and poor conversion rates. Additionally, they were in a transitional phase, shifting toward a new target audience and in need of a brand realignment to match.
Key Challenges
Poor website performance: Long load times, high bounce rates, and low engagement.
Outdated SEO & unclear value proposition: Not ranking in local search and not communicating their offerings effectively.
Low conversions: Very few inquiries or bookings generated from the site.
Shifting audience focus: Their visual branding and messaging no longer aligned with their evolving goals.
My Approach
BRAND REFRESH + UX REDESIGN
Delivered a full website rebrand with modern, high-impact visuals and updated photography.
Simplified site architecture and implemented user-first navigation.
Developed custom user flows based on audience behavior research.
SEO & LOCAL OPTIMIZATION
Overhauled outdated SEO practices to improve visibility in local and regional searches.
Optimized their Google Business Profile to capture more local intent.
CONVERSION STRATEGY
Revamped copywriting to drive action and clearly communicate their services.
Implemented calls to action tailored for bookings, inquiries, and fan engagement.
TRAINING & CONTENT STRATEGY
Delivered a full website rebrand with modern, high-impact visuals and updated photography.
Simplified site architecture and implemented user-first navigation.
Developed custom user flows based on audience behavior research.
GROWTH & ENGAGEMENT TOOLS
Designed new branded business cards with integrated QR codes to boost traffic at live shows.
Developed a mailing list strategy to nurture their fanbase and increase return visits.
Introduced digital fan engagement tactics to grow their online community.
ONGOING MARKETING CONSULTING
Provided post-launch marketing guidance and campaign ideas to keep momentum high.
Results
900% increase in website visits post-launch.
87% increase in conversion rates (contact + booking forms).
First-page rankings in local and expanded regional search results.
Empowered client with tools and training for long-term growth.
SERVICES PROVIDED
Brand Strategy & Visual Refresh
Website Design & Development
SEO & Local Optimization
Content & Copywriting
Marketing & Engagement Strategy
Client Training & Consulting
Client website: https://www.tropicalave.com/