Client Overview: Kollekt
Kollekt, a boutique brand in the lifestyle and interiors space, turned to me to fill a key gap in their marketing operations. Without an internal content management team, they needed a strategic partner to own the content process end-to-end, from planning to execution, to ensure consistent and compelling digital engagement.
Key Challenges
No internal content team: Inconsistent posting and lack of bandwidth for content creation.
Fragmented marketing efforts: Campaigns lacked cohesive visual and messaging flow.
No long-term content structure: Missed opportunities to build momentum over time.
My Approach
RESEARCH-DRIVEN PLANNING
Immersed in Kollekt’s industry, audience, and brand story to ensure alignment across all content.
Evaluated competitor presence to uncover whitespace opportunities for visual and thematic differentiation.
STRATEGIC CONTENT CALENDAR
Developed a 3-month rolling editorial calendar to align with product launches, sales cycles, and seasonal campaigns.
Balanced aspirational, promotional, and educational themes to enhance brand storytelling and engagement.
MONTHLY CONTENT CREATION
Delivered 30 days of ready-to-publish content per month, including:
Styled static images
Branded design-forward graphics
Short-form video content (Reels) to boost visibility and shareability
COLLABORATIVE WORKFLOW
Held monthly syncs with Kollekt’s marketing lead to review campaign goals, approve creative, and adjust messaging.
Operated as an extension of their team, providing strategic guidance as well as production support.
Results
Established a polished, on-brand digital presence across channels.
Streamlined internal marketing operations and improved campaign consistency.
Built a reliable foundation for scalable, strategic content delivery.
SERVICES PROVIDED
Content Strategy & Campaign Planning
Monthly Editorial Calendar Development
Full-Service Content Production (Graphics, Reels, Images)
Ongoing Team Collaboration & Brand Support
Client website: https://kollektco.com/