Client Overview: NuStrips
NuStrips, a wellness brand on the rise, approached me in need of a plug-and-play content partner to support their monthly campaign demands. With no internal content team in place, they needed high-quality, consistent content that aligned with their brand voice, visual identity, and evolving marketing strategy.
Key Challenges
No in-house content team: Limited bandwidth to produce consistent content.
Lack of strategic planning: Content didn’t follow a cohesive campaign or engagement structure.
Inconsistent presence: Missed opportunities to engage, educate, and convert on social platforms.
My Approach
INDUSTRY & BRAND RESEARCH
Conducted market and competitor research to understand NuStrips’ niche and ideal audience.
Audited their existing content and brand assets to ensure consistency and clarity in messaging.
STRATEGIC CONTENT CALENDAR
Developed a 3-month editorial calendar that aligned with their internal campaign rollouts.
Balanced educational, promotional, and community-building content to maximize impact and visibility.
HIGH-QUALITY MONTHLY DELIVERABLES
Produced 30 days of curated content each month, including:
Static visuals
Branded graphics
Short-form video (Reels) optimized for engagement
ONGOING COLLABORATION & ALIGNMENT
Held monthly strategy calls with their in-house marketing coordinator to ensure all deliverables matched their goals and schedule.
Stayed agile, adapting to campaign pivots and new product features in real time.
Results
Established a consistent, professional brand presence across digital platforms.
Enabled seamless content rollouts in sync with sales and marketing cycles.
Strengthened internal workflows through strategic collaboration and content ownership.
SERVICES PROVIDED
Content Strategy & Planning
Editorial Calendar Development
Full-Service Monthly Content Creation
Static Graphics, Reels & Visual Assets
Team Collaboration & Marketing Support
Client website: https://nustrips.com/