Client Overview: Sunrae
Sunrae, a growing wellness brand with a loyal customer base, came to me seeking hands-on content management. With no in-house creative team, they needed reliable monthly support to deliver engaging content that kept pace with their brand momentum and marketing calendar.
Key Challenges
Lack of internal content support: Struggled to maintain consistency across platforms.
Inconsistent brand visibility: Missed opportunities to engage with their audience regularly.
No cohesive content schedule: Difficulty aligning marketing efforts with product and campaign timelines.
My Approach
BRAND IMMERSION & AUDIENCE RESEARCH
Conducted market research to understand trends in the wellness space and audience expectations.
Audited existing content and brand elements to create a seamless content experience.
CAMPAIGN-ALIGNED CONTENT CALENDAR
Created a 3-month content roadmap aligned with upcoming launches, seasonal promotions, and engagement goals.
Designed a balanced content mix to reflect SunRae’s values, offerings, and customer journey.
FULL-SERVICE MONTHLY CONTENT CREATION
Produced 30 days of custom content monthly, including:
Branded static visuals
Lifestyle and promotional graphics
High-engagement Reels tailored to platform trends
ONGOING STRATEGIC PARTNERSHIP
Held regular meetings with their internal marketing contact to review content plans and adapt to campaign updates.
Acted as a fractional content team, providing both execution and marketing insight.
Results
Maintained a consistent, on-brand presence across social channels.
Strengthened audience connection and supported campaign success through cohesive content rollouts.
Enabled the internal team to focus on high-level strategy while Brand Hacker managed the content engine.
SERVICES PROVIDED
Content Strategy & Calendar Development
Monthly Content Creation (Static + Reels)
Visual Design & Messaging Alignment
Team Collaboration & Strategic Support
Client website: https://hellosunrae.com/