Client Overview: Desi Sweets
Desi Sweets, a vibrant new confectionery brand, partnered with me to bring their vision to life from the ground up. As a new business with no digital presence, they needed a full-service partner to design their brand identity, build their website, and set up marketing and operational systems for launch, and beyond.
Key Challenges
No existing digital footprint: Desi Sweets was launching from scratch.
No marketing assets or systems in place: Needed a website, marketing tools, and operational support.
Founders new to digital tools: Required coaching to manage their own systems post-launch.
No sales or booking infrastructure: Needed guidance on invoicing, customer flow, and digital engagement.
My Approach
BRAND IDENTITY & DIGITAL LAUNCH
Designed a clean, welcoming visual identity and digital presence tailored to their target audience.
Developed and launched a custom website featuring product highlights, order forms, and contact flows optimized for mobile.
MARKETING COLLATERAL & PRINT DESIGN
Created branded digital marketing materials to promote their launch across platforms.
Designed and delivered professionally printed business cards to support in-person marketing and local outreach.
OPERATIONAL SUPPORT & COACHING
Provided 1:1 training on using the website, creating digital invoices, and maintaining key workflows.
Advised on early-stage customer communications, promotions, and order management strategies.
STRATEGIC MARKETING CONSULTING
Delivered coaching sessions on audience engagement, campaign ideation, and growth strategy.
Empowered the Desi Sweets team with tools and guidance to build momentum post-launch.
Results
Successful digital launch with a fully branded website and supporting materials.
Confident internal team with the knowledge to manage their site, invoicing, and customer flow.
Consistent, polished marketing presence across print and digital touchpoints.
A strong foundation for scalable growth rooted in strategy and clarity.
SERVICES PROVIDED
Brand & Visual Identity Design
Website Design & Launch
Digital Marketing Collateral
Business Card Design & Print Coordination
Website & Operations Coaching
Marketing Strategy & Consulting