Client Overview: Beauty by Yael Academy
Beauty by Yael, a Canadian-based brow tattoo artist and educator, partnered with me to elevate her online presence and transform her training programs into a scalable digital education platform. As her business expanded into teaching, she needed a professional, intuitive site and a seamless backend system to support course access, tuition payments, and student experience.
Key Challenges
Outdated website: Didn’t reflect the premium nature of the brand or educational offerings.
No digital learning system in place: No infrastructure to support online courses or manage students.
Tuition and access processes were manual: Needed automation to scale and streamline.
No digital course content created: Required writing, structuring, and formatting of course materials.
My Approach
WEBSITE REDESIGN & BRAND ELEVATION
Designed and launched a modern, visually polished website with improved navigation and brand cohesion.
Ensured mobile optimization and clear calls to action for potential students and clients.
CUSTOM E-LEARNING PLATFORM DEVELOPMENT
Built a backend student portal that allows:
Course purchases and tuition payment processing
Secure student login access
Self-paced course delivery and progress tracking
DIGITAL COURSE CREATION
Wrote and structured multiple individual course modules, each featuring:
Branded content and copy
Quizzes and knowledge checks
Professional formatting and intuitive UX
STREAMLINED STUDENT EXPERIENCE
Designed the user journey to feel seamless—from enrollment to learning to certification.
Ensured everything was automated and scalable, allowing Yael to focus on teaching and growing her brand.
Results
A clean, premium website that mirrors the quality of her services and training.
Successful launch of a digital course suite with automated backend processes.
Simplified student navigation and reduced administrative overhead for the client.
Positioned Beauty by Yael as a high-end, accessible training destination in the PMU industry.
SERVICES PROVIDED
Website Design & Development
E-Learning Platform Buildout
Digital Course Creation (Content, Copy & Quizzes)
Payment & Student Access System Integration
User Experience Design for Online Learning