Client Overview: sparoom
sparoom, a leading name in wellness and aromatherapy, brought me on board to manage their full-scale content needs across a large product inventory. With frequent new releases, a robust catalog, and a seasonal campaign schedule, they needed an agile creative partner who could keep pace, and elevate execution. We also supported ongoing collaborations with Halls x sparoom, ensuring seasonal promotions rolled out seamlessly across platforms.
Key Challenges
Large product catalog: Needed consistent, high-quality content for a wide inventory.
Frequent seasonal campaigns: Required strategic coordination with external retail partners.
No in-house bandwidth: Internal team lacked the time and resources to manage ongoing marketing output.
Inconsistent content rollouts: Previous campaigns lacked cohesion and scalability.
My Approach
INVENTORY-WIDE CONTENT STRATEGY
Audited SpaRoom’s full product line and developed a content structure to ensure each product was showcased effectively.
Created brand-aligned content templates to scale visual consistency across inventory.
MONTHLY CONTENT MANAGEMENT
Produced a full suite of monthly assets, including:
Product-focused static visuals
Branded graphics and packaging-focused shots
Reels and short-form videos highlighting product use and benefits
SEASONAL CAMPAIGN EXECUTION
Partnered with SpaRoom’s internal team and Halls x SpaRoom collaborators to create cohesive, time-sensitive campaign content.
Aligned messaging and visuals with seasonal promotions, gift guides, and wellness trends.
ONGOING MARKETING SUPPORT
Acted as SpaRoom’s go-to content manager, handling planning, creation, and delivery each month.
Provided light consulting support to help optimize messaging, campaign pacing, and platform-specific performance.
Results
Seamless rollout of high-quality content across a large and varied product line.
Smooth seasonal coordination between SpaRoom and retail partners like Halls.
Improved brand presence, consistency, and campaign execution without taxing internal resources.
SERVICES PROVIDED
Product Content Management
Monthly Campaign Strategy & Execution
Visual Content Creation (Graphics, Reels, Product Shots)
Brand & Marketing Coordination
Retail Partnership Campaign Support
Client website: https://sparoom.com/