Client Overview: Malbec Bay
Malbec Bay, a lifestyle and hospitality brand, partnered with me to elevate their brand presence and marketing strategy from the ground up. They needed more than just content, they needed a partner who could reimagine their digital identity and support them long-term with monthly content creation, strategic consulting, and consistent marketing execution.
Key Challenges
Outdated brand identity: Inconsistent visuals and messaging that no longer reflected the brand’s direction.
Low engagement and unclear positioning: Content wasn’t connecting with their audience or driving meaningful interaction.
Limited internal capacity: No in-house content or brand strategist to manage and scale marketing.
Lack of cohesive marketing strategy: Campaigns were reactive, not planned or optimized for growth.
My Approach
FULL BRAND REALIGNMENT
Refreshed brand visuals, messaging, and positioning to reflect Malbec Bay’s elevated aesthetic and audience.
Audited all existing touchpoints and rebuilt the digital experience to be cohesive, intentional, and conversion-focused.
STRATEGIC CAMPAIGN PLANNING
Developed a 3-month editorial and content calendar aligned with their business goals, events, and seasonal promotions.
Created a multi-channel strategy that combined awareness, engagement, and conversion goals.
MONTHLY CONTENT CREATION
Delivered 30 days of content each month, including:
Custom static visuals and product/lifestyle imagery
Branded graphic assets and campaign content
Short-form video content (Reels) optimized for Instagram and TikTok
ONGOING MARKETING CONSULTING
Held monthly strategy and performance review sessions.
Provided guidance on audience development, campaign pivots, and brand storytelling.
Acted as an embedded brand strategist, helping them scale with clarity and consistency.
Results
A redefined digital presence that now mirrors the elevated feel of the Malbec Bay experience.
Consistent, high-quality content across platforms, leading to stronger engagement and brand trust.
A strategic partnership that allowed the internal team to focus on growth, supported by ongoing expert input.
SERVICES PROVIDED
Brand Strategy & Messaging Refresh
Website & Visual Realignment
Monthly Content Strategy & Execution
Static Visuals, Graphics & Reels
Monthly Consulting & Campaign Support