Client Overview: Kerfect
Kerfect Hair, a luxe hair care brand, partnered with me to establish its first-ever digital presence and create a cohesive marketing system across channels. With no existing website or content infrastructure, they needed a full-service partner to bring their brand to life online and set the foundation for long-term growth.
Key Challenges
No website or digital home base: No existing platform for sales, storytelling, or brand presence.
No written content or messaging: Needed compelling copy across all brand touchpoints.
Inconsistent content: No visual standards or strategic rollout across social media or email.
No existing email marketing funnel: Missed opportunities to convert and retain customers.
My Approach
WEBSITE DESIGN & LAUNCH
Designed and developed a sleek, on-brand website optimized for product visibility and conversion.
Built intuitive navigation and mobile-friendly pages with clean UX.
BRAND COPYWRITING & MESSAGING
Researched the beauty industry and Kerfect’s target audience to write all website copy, including:
Homepage
About & brand story
Product descriptions
FAQs and service details
Crafted messaging that aligned with the brand’s tone: confident, elegant, and empowering.
MULTI-PLATFORM CONTENT CREATION
Developed social media content to support launch and create buzz across platforms.
Created custom graphics, captions, and visual direction to match the new brand aesthetic.
EMAIL CAMPAIGN DEVELOPMENT
Designed and wrote a launch-focused email campaign to drive site traffic and build a subscriber base.
Established brand tone and structure for future newsletter and promotional sequences.
ONGOING CONTENT STRATEGY SUPPORT
Created content workflows and templates to ensure the team could maintain brand consistency after launch.
Results
Successful website launch with strong visual identity and clear brand story.
High-converting, search-optimized website copy that educates and engages.
Polished, platform-ready content for social and email marketing.
A fully equipped beauty brand with the tools to show up consistently, strategically, and confidently online.
SERVICES PROVIDED
Website Design & Launch
Full-Site Brand Copywriting
Social Media Content Creation
Email Campaign Development
Strategic Content Planning & Brand Voice Alignment