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How to Do a Nonprofit Communications Audit
Most nonprofits have a sense that something in their communications is off. A structured audit is how you find out what it actually is and where to focus first.
Jacqueline Roche
Jun 64 min read


Volunteer Opportunities in Pinellas County: A Guide by Cause | Jacqueline Roche
Volunteer Opportunities in Pinellas County: A Starting Point, Not a Complete Picture I spend a lot of time thinking about how organizations communicate. Part of what makes that work meaningful is the organizations themselves, the ones doing real, unglamorous, necessary things in communities like this one. I live in Pinellas County. I work with nonprofits across the country, but this is home. And this is a place with genuine need and, equally important, a network of organizati
Jacqueline Roche
Jun 47 min read


The Visibility Problem Most Organizations Are Actually Facing
Most organizations that struggle with visibility are not struggling because they lack content. They are struggling because they lack clarity about what they are actually saying. The mechanics of building authority are structural before they are strategic, and the foundation most organizations are missing is not a brand guide or a tagline.
Jacqueline Roche
Jun 33 min read


Which Social Media Channels Are Actually Worth a Nonprofit's Time
Most nonprofits are on more channels than they can manage well. Here is how to think about which platforms are actually worth your time and which ones are draining capacity without return.
Jacqueline Roche
May 192 min read


How to Know If Your Nonprofit Is Reaching the Right People
Reaching the right people is not just about distribution. It is about whether your message is actually built for the people who most need to receive it.
Jacqueline Roche
May 123 min read


What It Actually Takes to Run Nonprofit Communications Well
The nonprofit communications role is one of the most under-supported positions in the sector. Here is what it actually takes to do the work well, and what happens when organizations do not provide it.
Jacqueline Roche
May 92 min read


Why Nonprofit Communications Breaks Down When Staff Turn Over
Staff turnover is one of the most common and most underestimated threats to nonprofit communications. Here is why it happens and what organizations can do to build systems that hold.
Jacqueline Roche
May 93 min read


Six Signs Your Nonprofit Communications Is Quietly Failing
Nonprofit communications rarely fails because of a single bad decision. It fails because small structural weaknesses accumulate into something larger. Here is how to recognize the pattern before it compounds.
Jacqueline Roche
May 52 min read


Why Your Nonprofit Sounds Different Every Time, And What That Is Costing You
If your nonprofit sounds different depending on who wrote the content, that inconsistency is not a style problem. It is a structural one. Here is what it costs and how to fix it.
Jacqueline Roche
May 12 min read


The Eight Things Every Nonprofit Communications Audit Should Cover
A nonprofit communications audit is only useful if it looks at the right things. Here is a breakdown of the eight dimensions that determine whether your organization's communications are actually working.
Jacqueline Roche
Apr 296 min read


Is Your Nonprofit Communications Working? Here Is How to Find Out.
If you are ready to go deeper, the free Nonprofit Communications Audit is designed specifically for this. It walks your organization through all eight dimensions in a structured self-assessment format, surfaces the specific gaps in your communications infrastructure, and gives you a clear picture of where to start.
It takes less than ten minutes. It is free. And it tells you something most organizations spend years trying to figure out on their own.
Jacqueline Roche
Apr 264 min read


What Is Changing in Philanthropy In 2026 — And What That Means for Nonprofit Communications
The philanthropic landscape has not suddenly changed. It has been shifting for years, and 2026 is the point at which many of those shifts are becoming too significant to absorb gradually. Policy volatility, generational wealth transfer, and the rapid integration of artificial intelligence into fundraising infrastructure are converging — and how nonprofit organizations communicate within that convergence will determine how well they hold donor relationships through it.
Jacqueline Roche
Apr 216 min read


AI Is Coming to Nonprofit Communications. Here Is What Your Organization Needs to Understand.
AI cannot use mirror neurons. It cannot feel the weight of a story and translate that weight into language that carries it accurately. And nonprofit communications, at its most essential, is a feeling discipline.
Jacqueline Roche
Apr 96 min read


What Nonprofit Marketing Actually Is, And Why Almost Everyone Gets It Wrong
There is a version of nonprofit marketing most people recognize. The fundraising appeal. The impact report. The social media post. That version exists. But it is not the whole picture. Not even close.
Jacqueline Roche
Apr 95 min read
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